KBMH

getting lean is Just the Start.

This is a 12-Week Blueprint for Busy Men to Rewire Your Mindset Around Food, Build Lasting Habits, and Sustain a Lean Physique for Life

vadim firsov fat at the beach with sap board

I built this first and foremost for myself – to keep everything that works (meals, habits, mindset) in one place.
So when I slack, I can jump back in with zero guesswork.
Now I’m turning it into a 12-week educational meal plan app to help you build that same blueprint for yourself.

The main goal is to remove as much friction between you – and life lasting abs.

💡 What Makes This Different? 💡​

vadim kettlebell lean flexing with abs

This isn’t about tracking every calorie forever.
Or eating “clean” until you binge again.
This is about understanding why you eat.
Building a robust relationship with food.
And building a mindset that doesn’t fall apart when life gets hard.

vadim kettlebell lean flexing with abs

🎯 More Than Just a Meal Plan 🎯

By the end of 12 weeks, you’ll have:

  • A clear understanding of how to eat for your goals
  • A mental toolbox to stay consistent even during stressful times
  • A new identity around food, fitness, and who you are becoming

✅ What You’ll Get ✅

  • 🥩 A simple daily meal plan based on what helped me lose 30+ kg
  • 🔄 Swipe meals in and out – same protein/calories, same simplicity
  • 📉 Track your weight daily + review progress in real time
  • 🧘 Weekly mindset tools: guided meditations, visualizations, and habit challenges
  • 💬 Closed support group for sharing, learning, and staying accountable
  • ⭐ Favorite meals + auto-generated shopping lists
  • 🧂 Zero fancy recipes. Just food that works and keeps you full.

And more…

❌ Who This Meal Plan is Not For: ❌

🍝 People who love making fancy, time-consuming meals

🌱 Vegetarians – It didn’t work for me, so I’m not in a place to teach that approach.

🍺 People with an alcohol problem who can’t pass one day without a drink

🥗 People obsessed with “clean eating” and scared of salt, butter, or flavor

🚺 Women – this plan was designed by a man, for men (sorry gals)

One of the main goals of this project is to reduce as much friction as possible between you and the right food choices by making it as simple as possible.

Excluding anything more than exactly what worked for me is how I will achieve this.

👇 launching this july! 👇

Join the private WhatsApp waiting list and help us shape the app - no strings attached

✅ Vote on features, food options, and what gets built next
✅ Give feedback that actually gets implemented
✅ Lock in an exclusive 50% launch discount

If you’ve ever wanted a fat-loss system that actually fits your life — this is your chance to help build it from the ground up.

Not sure what's up? send me a message!